The Graduate Certificate in Marketing Analytics focuses on equipping professionals with the skills to measure, manage and optimise business, product and marketing strategies using data-driven insights. It combines practical tools, advanced techniques and hands-on experience in areas like predictive analytics, customer insights and digital marketing strategies.

This program strikes a balance between technical and business-focused learning. It equips you with the technical skills needed to analyse data and use advanced tools, while also emphasising the strategic application of these insights to solve business challenges. You’ll gain hands-on experience with analytics techniques, such as predictive modeling and CRM data analysis, while learning how to apply these skills to optimise marketing strategies, improve customer engagement, and drive business growth. This dual focus ensures you’re prepared to bridge the gap between data and decision-making, making you a valuable asset in any organisation.

The Graduate Certificate in Marketing Analytics includes core courses such as Introductory Data Analysis, Foundations of Marketing Analytics, Managing Customer Analytics and Social Media & Digital Analytics. These courses provide a blend of technical skills and strategic insights to excel in data-driven marketing.

You’ll gain hands-on experience with industry-relevant tools and techniques. These may include platforms like Google Analytics, CRM systems and statistical software such as R or Python. The program equips you with practical skills to analyse data, optimise digital campaigns and drive strategic marketing decisions.

It equips you to interpret marketing data, measure performance and optimise channels using analytics. You’ll gain skills in social media analytics, digital campaign optimisation and predictive modeling, enabling you to drive impactful marketing strategies. 

Yes, completing the Graduate Certificate in Marketing Analytics can serve as a pathway to the Master of Analytics program with a marketing specialisation. To articulate into the Master’s program, you’ll need to achieve a minimum Weighted Average Mark (WAM) of 65. This pathway allows you to build on the foundational knowledge gained in the certificate and further develop your expertise in marketing analytics within a broader analytics framework.

Yes, you can enrol without prior marketing experience. The program is designed to build foundational skills in marketing analytics, making it accessible to those from diverse professional backgrounds. While some basic knowledge of marketing concepts can be helpful, it is not a requirement, as the course provides the necessary tools and knowledge to succeed.

Yes, the program emphasises practical, hands-on learning, often grounded in real-world business scenarios. You’ll work with tools and techniques used in the industry, gaining experience in analysing data, optimising digital campaigns, and solving marketing challenges. This approach ensures you’re prepared to apply your skills directly to real-world situations in your career.

Graduates excelling across various industries. In marketing and advertising, they drive digital campaigns and performance analytics. In retail and e-commerce, they analyse customer behaviour and optimise sales. They leverage analytics tools in technology, enhance customer insights in finance, and provide tailored strategies in consulting. Media and entertainment benefit from their audience engagement expertise, while healthcare uses their skills for patient engagement and targeted campaigns.

Yes, the program covers key aspects of social media and campaign analytics, including digital channels, campaign attribution, and extracting actionable insights from data. These skills will enable you to measure performance, optimise strategies, and effectively manage digital marketing campaigns.

No, studying with UNSW Online does not make you eligible for a student visa, as all programs are delivered 100% online and can be completed from anywhere in the world. To be eligible for a student visa, you must enrol in an on-campus program that meets the visa requirements for studying in Australia.

No, you can study entirely online from your home country. UNSW Online programs are designed for flexible learning and do not require you to be in Australia. This means you don’t need a student visa to apply.

Yes, international students can apply for UNSW Online programs, provided they meet the entry requirements. A student visa is not required or will be issued.

A marketing analytics program is worth it if you want deeper expertise, stronger career mobility and broader job opportunities in data-driven marketing roles.

Key benefits include:

• Comprehensive capability, covering statistical methods, customer analytics, modelling and experimentation.
• Stronger recognition for analyst and insights roles that require analytical rigour.
• Greater long-term value, supporting higher earning potential and progression into specialised or leadership positions.
• Practical application, with tools and techniques taught in real marketing and business contexts.

While shorter forms of training can help you build specific skills quickly, a formal program provides the depth, structure and credibility needed for more advanced analytical work and long-term career growth.

Yes, marketing analysts are in demand. As businesses increasingly rely on data to understand consumer behavior, optimise campaigns and drive growth, the need for skilled marketing analysts continues to grow. This demand spans industries like retail, technology, finance and healthcare, making it a versatile and rewarding career path.

The main difference between a marketing analyst and a data analyst lies in their focus areas:

• Marketing Analyst: Specialises in analysing marketing data to evaluate campaign performance, understand customer behaviour and identify market trends. Their goal is to optimise marketing strategies and improve ROI.
• Data Analyst: Has a broader focus, working with data from various domains (finance, operations, healthcare, etc.) to uncover insights, solve problems and support decision-making across different business functions.

In short, marketing analysts focus on marketing-specific data, while data analysts work across a wider range of data types and industries.

A degree in marketing or general analytics can provide a strong foundation for a career in marketing analytics. Practical experience with data visualisation tools and industry certifications are also highly valued.

Your career goals will help determine the best path for you. Marketing analytics focuses on topline data needs like campaign performance and consumer trends.

UNSW, for example, offers programs that cater to both general and marketing focused analytics, allowing you to build the specific skills you need to achieve your career ambitions.

Marketing is about creating and executing strategies to promote products, build brand awareness and engage customers. Marketing analytics focuses on analysing data to measure the success of those strategies, understand customer behaviour and make data-driven improvements.

While both are related, a marketing analytics course such as the one at UNSW provides a depth of analysis that not all general marketing specialists possess. It equips you with advanced analytical skills to not only measure performance but to also predict outcomes and drive strategic decisions, setting you apart in the field.