Graduate Certificate in Marketing Analytics (Online)

The Graduate Certificate in Marketing Analytics focuses on equipping professionals with the skills to measure, manage and optimise business, product and marketing strategies using data-driven insights. It combines practical tools, advanced techniques and hands-on experience in areas like predictive analytics, customer insights and digital marketing strategies.

This program strikes a balance between technical and business-focused learning. It equips you with the technical skills needed to analyse data and use advanced tools, while also emphasising the strategic application of these insights to solve business challenges. You’ll gain hands-on experience with analytics techniques, such as predictive modeling and CRM data analysis, while learning how to apply these skills to optimise marketing strategies, improve customer engagement, and drive business growth. This dual focus ensures you’re prepared to bridge the gap between data and decision-making, making you a valuable asset in any organisation.

The Graduate Certificate in Marketing Analytics includes core courses such as Introductory Data Analysis, Foundations of Marketing Analytics, Managing Customer Analytics and Social Media & Digital Analytics. These courses provide a blend of technical skills and strategic insights to excel in data-driven marketing.

You’ll gain hands-on experience with industry-relevant tools and techniques. These may include platforms like Google Analytics, CRM systems and statistical software such as R or Python. The program equips you with practical skills to analyse data, optimise digital campaigns and drive strategic marketing decisions.

It equips you to interpret marketing data, measure performance and optimise channels using analytics. You’ll gain skills in social media analytics, digital campaign optimisation and predictive modeling, enabling you to drive impactful marketing strategies.

Yes, completing the Graduate Certificate in Marketing Analytics can serve as a pathway to the Master of Analytics program with a marketing specialisation. To articulate into the Master’s program, you’ll need to achieve a minimum Weighted Average Mark (WAM) of 65. This pathway allows you to build on the foundational knowledge gained in the certificate and further develop your expertise in marketing analytics within a broader analytics framework.

Yes, you can enroll without prior marketing experience. The program is designed to build foundational skills in marketing analytics, making it accessible to those from diverse professional backgrounds. While some basic knowledge of marketing concepts can be helpful, it is not a requirement, as the course provides the necessary tools and knowledge to succeed.

Yes, the program emphasises practical, hands-on learning, often grounded in real-world business scenarios. You’ll work with tools and techniques used in the industry, gaining experience in analysing data, optimising digital campaigns, and solving marketing challenges. This approach ensures you’re prepared to apply your skills directly to real-world situations in your career.

Graduates excelling across various industries. In marketing and advertising, they drive digital campaigns and performance analytics. In retail and e-commerce, they analyse customer behaviour and optimise sales. They leverage analytics tools in technology, enhance customer insights in finance, and provide tailored strategies in consulting. Media and entertainment benefit from their audience engagement expertise, while healthcare uses their skills for patient engagement and targeted campaigns.

Yes, the program covers key aspects of social media and campaign analytics, including digital channels, campaign attribution, and extracting actionable insights from data. These skills will enable you to measure performance, optimise strategies, and effectively manage digital marketing campaigns.