We noticed you have an international phone number
Please note that students studying UNSW Online programs are not eligible for an Australian Student Visa or Temporary Graduate Visa. You are welcome to study online from your home country
Please select a field which you have completed your bachelor.
Navigate data-rich environments to deliver innovative marketing solutions.
Leave your details and we will call you back with information on your preferred program.
Organisations are recognising the importance of using data to improve their operation, including marketing. Through skilful collection and analysis of data they can better understand their customers and develop more effective marketing strategies. This has created an increased demand for people who have both marketing and analytical skills. When making hiring decisions, employers are increasingly seeking marketers who can identify relevant insights and apply them to produce informed decisions.
The Marketing Specialisation in UNSW’s Master of Analytics is designed to give you those skills. The program is 100% online and delivered in eight-week intensive blocks, so in as little as two years, and while still working, you can gain a comprehensive postgraduate qualification in analytics for marketing, and prepare for a rewarding and dynamic career.
.jpg)
As little as 2 years
12 courses
January, March, May, July, September and October
100% Online
8437
Completion time dependent on individual study path, Recognition of Prior Learning (RPL), leave and course availability. Please speak to a Student Advisor for more information.
The Master of Analytics (Marketing) program consists of 12 online courses, including eight core courses, three specialised marketing analytics electives, and a capstone project.
There's also the option to start by studying marketing analytics electives through the Graduate Certificate in Analytics and Graduate Diploma in Analytics. When combined with the electives and capstone course, these pathways seamlessly lead to the full master's program.
To find out more about each course download the program guide.
Head to our Master of Analytics page to learn more about the program.
Want to make an impact on marketing strategy and your career? Whether you're looking to upskill or switch to the marketing side of operations, the online Master of Analytics (Marketing) specialisation has you covered.
Download your program guide to find out more about how the Master of Analytics (Marketing specialisation) can help you deliver data-driven insights for marketing solutions in any industry.
We are here to support you, every step of the way, to graduate from one of the world’s leading universities. Our online learning environment has been designed to seamlessly fit into your already busy schedule and you’ll be able to access course resources on any device, at any time.
We offer six study blocks, or hexamesters per year. Each hexamester runs for seven weeks with some orientation time beforehand. You study one course per block, offering balance and flexibility with life's other commitments.
Our academics are some of the best in the world and even though you’re studying online, you can expect your learning experience to be the same high standard as that of our on-campus students.
Throughout your study journey, you will be able to turn to your Student Success Advisor, who is committed to assisting you from enrolment through to graduation. They are on-hand for all non-academic queries by phone or email.
You will also have access to Career Success – a curated, self-paced module that provides a framework for thinking about and taking action to implement an effective career plan. Through Career Success, you will have access to tools like Career AI (powered by VMock) and CaseCoach, and guides on crafting the perfect LinkedIn profile, resume and cover letter.
*These courses have a pre-requisite: Introductory Data Analysis.
*This course has a prerequisite: Introductory Data Analysis.
^36 units of credit required.
To be eligible for the Master of Analytics you must have:
Articulation pathways exist from the Graduate Certificate program if the student completes this program with a minimum Weighted Average Mark (WAM) of 65.
Prefer to unlock your potential with practical and contemporary business management skills? Perhaps the Master of Management is for you.
If you're more interested in the financial applications of technology and programming, explore our Master of Financial Technology.
With organisations accessing large amounts of data daily, skilled and qualified marketing analytics experts are in high demand. Businesses want to emphasise data-driven decision making and establish innovative digital marketing solutions to give them a competitive edge.
The online Master of Analytics (Marekting) will equip you with the relevant and applied skills employers want, opening endless career opportunities across industries for existing and future roles.
Learn more about the future of marketing analytics.
The online Master of Analytics (Marketing) at UNSW has been designed to ensure graduates can confidently apply highly technical and strategic influencing skills. The program prepares you for data analytics opportunities across a myriad of industries for existing and future roles. Job roles can include:
The online Master of Analytics (Marketing) is designed to equip students with the comprehensive and technical skills they need to meet data-driven marketing industry needs, allowing students to fast-track to a rewarding career.
Students will learn to identify and utilise advanced analytical tools to navigate data-rich environments and critically review the consumer lifecycle to deliver data-driven insights for digital marketing solutions. You will develop the skills to communicate the business value of customer data clearly and effectively, while also gaining applicable marketing analytics experience, instantly adding value to your career.
Furthermore, you will gain the knowledge and skills to identify target consumer needs, control customer relationship management and explore the impact of digital technology on customer acquisition and retention.
This program is suitable for a range of business professionals from Reliability and Improvement Analysts to Insights and Research Analysts, as well as Marketing Managers, Campaign Managers and Digital Marketing Specialists. It is for those who wish to upskill to successfully provide data-driven insights to overcome digital marketing challenges.
If you are looking to upskill in marketing analytics and do not have a recognised bachelor’s degree (or equivalent qualification), you can enter the Master of Analytics (Marketing) via an articulation pathway from the Graduate Certificate in Analytics. Upon successful completion of the Graduate Certificate with a minimum WAM of 65, students will be eligible to articulate to the Graduate Diploma of Analytics or the Master of Analytics (Marketing) with full credit for the courses completed as part of the Graduate Certificate.
Applicants for the Graduate Certificate in Analytics who do not have an undergraduate degree are required to have a minimum of 3 years relevant* or professional experience in analytics, clerical, or administrative work in a commercial, not-for-profit, or public service organisation or other analytics-related positions.
*Relevant experience includes being responsible for tasks that are non-routine, unstructured or semi-structured, engaging in problem-solving activities. It can include experience of managing a small team, being a team leader, managing a project or being responsible for the management and allocation of resources. Alternatively, engaging in a professional role over a period of time is relevant experience.
Study anywhere at any time and graduate with a Master of Analytics (Marketing) in as little as two years without taking time out of the workforce. The immersive educational experience has been crafted to align with the motivations and experiences of the busy working professional.
You can shape your studies to fit in with your career and lifestyle, studying one course at a time, increasing your employability and instantly adding value to your career and organisation.
UNSW Online advises a minimum of 15-20 hours of study per week for the Master of Analytics (Marketing). The study mode is 100% online so there are no on-campus requirements.
Discover tips on how to maximise your study.
Your previous studies can be acknowledged as credit towards your online postgraduate studies provided that they meet relevant course requirements. If you are eligible for admission and you have undertaken previous studies at another institution, you may be eligible to apply for Recognition of Prior Learning (RPL).
Students can apply for RPL during the program application process and must ensure all relevant supporting documents are submitted for assessment if requested by Admissions, including course outlines from the same year they completed the relevant course/s as content may change over time. Courses successfully completed within the past ten years can be used for credit transfer within a program as provided within the program rules and the University rules on credit.
If completed similar courses in previous undergraduate study, Master of Analytics (Marketing) students can claim up to 4 courses (24 units of credit) of RPL advanced standing. If students have completed postgraduate studies in addition to completed undergraduate studies, they can claim a maximum of 6 courses (36 units of credit) of RPL advanced standing for the Master of Analytics (Marketing) program.
Find out more about RPL and credit transfer at UNSW. Speak with a Student Enrolment Advisor to learn more about additional requirements and to receive guidance around the RPL process.
Investing in the right program for you is important to us and we’re here to help. Simply send us an email or schedule a call-back at a time that works for you.
We will assist you with:
For more detailed and up-to-date information about your degree, including:
Privacy Policy | Copyright & Disclaimers | Accessibility
Authorised by the Deputy Vice-Chancellor (Academic), Division of External Relations, UNSW CRICOS Provider Code 00098G, ABN 57 195 873 179
people downloaded a program guide in the last 24 hours.
