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A hand holds colorful bar graphs, symbolizing how descriptive analytics brings quantitative insights and clear visualization from raw data.
Analytics, Marketing Analytics, Technology and Data

What is descriptive analytics?

August 7th, 2019

The magic of data, most believe, is in its ability to help us to predict the future. Rather than always looking backwards, data allows us to finally look forward, to plot the most likely pathway…

A hand filters a stream of data through a funnel into a folder, symbolizing the careful selection and handling of collected information.
Analytics, Technology and Data

Why is ethics a necessary part of modern data collection and analysis?

March 17th, 2019

You’ve likely experienced the murkier side of data collection before. It’s commonplace for sites we’ve visited to show us advertisements further down the line, but what about connections that are…

Group of professionals in a meeting room, one person stands and shakes hands with a colleague, while others smile and interact around laptops, suggesting leadership and teamwork
Analytics, Business and Management

How to step up as a business leader in the role of an analyst

January 21st, 2019

If big data is the source of great business intelligence, why aren’t more data analysts in business leadership positions? Until relatively recently, data science and analytics was the exclusive…

Business Intelligence Solutions
Analytics, Business and Management, Data Science

What are the best examples of Business Intelligence solutions?

January 17th, 2019

Business Intelligence (BI) solutions are often bundled in with Data Visualisation tools as if the two things perform the same job. However, Data…

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