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Analytics, Business and Management, Marketing Analytics

An analyst’s role in change management

February 23rd, 2020

Change can inspire those in an organisation and it can also bring fear. It can introduce positive emotion and can create feelings of dread and hopelessness. At best, change excites and delights.…

Analytics, Business and Management, Technology and Data

How businesses use analytics to learn about their customers and find new ones

September 8th, 2019

Marketing departments in Australia and around the world are increasingly relying on the power of data science to capture consumer attention. While the creation of advertisements still relies on…

Analytics, Business and Management

How does analytics help business?

August 21st, 2019

In 2015 just 17 per cent of enterprises were utilising big data, according to…

Analytics, Business and Management

How to step up as a business leader in the role of an analyst

January 21st, 2019

If big data is the source of great business intelligence, why aren’t more data analysts in business leadership positions? Until relatively recently, data science and analytics was the exclusive…

Analytics, Business and Management, Data Science

What are the best examples of Business Intelligence solutions?

January 17th, 2019

Business Intelligence (BI) solutions are often bundled in with Data Visualisation tools as if the two things perform the same job. However, Data…

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