The future of marketing analytics

Everything you need to know for the future of marketing analytics

While the coronavirus pandemic appeared to bring all that we know and love to a grinding halt, it had the…

An analyst’s role in change management

Change can inspire those in an organisation and it can also bring fear. It can introduce positive emotion and can create feelings of dread and hopelessness. At best, change excites and delights.…

What is descriptive analytics?

The magic of data, most believe, is in its ability to help us to predict the future. Rather than always looking backwards, data allows us to finally look forward, to plot the most likely pathway…