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Descriptive, predictive and prescriptive analytics: What are the differences?
January 29th, 2020Businesses use analytics to explore and examine their data and then transform their findings into insights that ultimately help executives, managers and operational employees make better, more…
Soft skills for data analysts in business
December 4th, 2019A momentous shift has occurred in the world of data analysis over the last ten years as the industry has turned its focus toward the digital arena. Once a sideline operation that was looked after…
Can you teach yourself to be a data scientist?
October 3rd, 2019The number of education options available to would-be data scientists starting their careers has risen dramatically over recent years. Business…
How businesses use analytics to learn about their customers and find new ones
September 9th, 2019Marketing departments in Australia and around the world are increasingly relying on the power of data science to capture consumer attention. While the creation of advertisements still relies on…
Creative decision making – how data science is both an art and a science
September 8th, 2019It’s probably safe to assume that most people view data science as being a strictly scientific discipline—it’s right there in the name after all. Yet, many data scientists…
What is descriptive analytics?
August 8th, 2019The magic of data, most believe, is in its ability to help us to predict the future. Rather than always looking backwards, data allows us to finally look forward, to plot the most likely pathway…