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Data Science, Technology and Data

Creative decision making – how data science is both an art and a science

September 7th, 2019

It’s probably safe to assume that most people view data science as being a strictly scientific discipline—it’s right there in the name after all. Yet, many data scientists…

Analytics, Marketing Analytics, Technology and Data

What is descriptive analytics?

August 7th, 2019

The magic of data, most believe, is in its ability to help us to predict the future. Rather than always looking backwards, data allows us to finally look forward, to plot the most likely pathway…

Data Science, Technology and Data

What maths does a data scientist need to know?

July 31st, 2019

Data science is an attractive career option for anyone looking to enter a profession that provides great career outlooks and which sits at the forefront of many technological innovations occurring…

Data Science, Technology and Data

How data science is transforming the way we talk to computers

June 13th, 2019

User Interface (UI) design has long been a priority for the computing industry, as companies have sought to differentiate themselves from their rivals by making their products easier to use or by…

Data Science, Technology and Data

Measuring feelings: The power of sentiment analysis

June 6th, 2019

Data science is an incredibly flexible discipline, capable of providing insights into basically any subject that can be described. One of the most prominent subjects that data scientists look at…

Data Science, Technology and Data

The democratisation of Artificial Intelligence

May 21st, 2019

The ongoing development of artificial intelligence technology is transforming the global economy and creating new opportunities for innovation. However, because only a relatively small number of…

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