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Media sentiment analysis on major tech companies
June 2nd, 2020Google, Facebook, Apple and a host of other tech companies have come to dictate modern life. Whether we're shopping for groceries, posting pictures of our friends, or sharing financial data with a…
Descriptive, predictive and prescriptive analytics: What are the differences?
January 28th, 2020Businesses use analytics to explore and examine their data and then transform their findings into insights that ultimately help executives, managers and operational employees make better, more…
Soft skills for data analysts in business
December 3rd, 2019A momentous shift has occurred in the world of data analysis over the last ten years as the industry has turned its focus toward the digital arena. Once a sideline operation that was looked after…
Can you teach yourself to be a data scientist?
October 2nd, 2019The number of education options available to would-be data scientists starting their careers has risen dramatically over recent years. Business…
How businesses use analytics to learn about their customers and find new ones
September 8th, 2019Marketing departments in Australia and around the world are increasingly relying on the power of data science to capture consumer attention. While the creation of advertisements still relies on…